Michel Mercier Profile
French hair stylist and product developer Michel Mercier has over 32 years’ experience in the hairdressing industry. Owner of the exclusive Michel Mercier salon group in Israel, Michel’s hairdressing experience has proven priceless over the years, having worked at some of Europe’s most influential hairdressing salons including Vidal Sassoon, Claude Maxime and Jean Louis David.
Over the years, Michel’s wealth of experience and hairdressing expertise has led him to work with an array of a-list Hollywood celebrities including Brigitte Bardot and Isabel Adjani and appear on the world stage presenting hair shows and seminars. Today Michel is in much demand with global brand leaders L’Oreal, Wella and P&G to name but a few, where he works as a global product developer.
TIMELINE OF MICHEL’S CAREER DEVELOPMENTS
|1979-1980||Michel returned to France from Israel to study hair dressing at the Academy de Coiffure in Paris.|
|1981||After graduating, Michel began working at the prestige French hair salon; Claude Maxime.|
|1981-1982||Michel joined the Vidal Sassoon Academy in London to work as an instructor.|
|1982-1985||Michel returned to France to join elite hairdressers, Jean Loui David.|
|1985||Michel opened his first salon in Israel. Today, there are 5 salons located across Israel which are regarded as one of the country’s top, leading hair salons.|
|1998 -2010||Michel worked alongside Wella as a presenter across a variety of seminars around the globe. He also acted as a professional advisor for testing and approving new Wella and P&G products before entering them into the market. Today, Michel works alongside several global leaders including L’Oreal, concerning various new product developments.|
|2005||Michel began to develop his own line of hair care products based on his vast accumulated knowledge.|
|2008||The research and development process of the new Michel Mercier Detangling Brush began. Michel Mercier Limited’s new company strategy was to focus its R&D efforts in producing products that meet real necessities that have no real solutions and that all products developed were to be protected by patents.|
|2010||After a successful launch in Israel, the Michel Mercier brand expanded their activities to the global market, with the aid of a dedicated sales, marketing, production, logistics and general management team. Michel acts as Chairman and CTO of the company.|
Michel Mercier is based in Israel and his ever expanding company is represented by business partners in global markets places including Europe, USA, Africa, and Australia. The company plans to develop and begin activities in many other territories over the next coming years.
Michel Mercier Limited is a market leader in the Israeli hair care field. Combining creativity, innovative thinking and over 32 years’ experience in hair care problem solving, the company has been developing, manufacturing and retailing a variety of ground breaking products since 2005.
Capitalizing from the popularity of the exclusive Michel Mercier salon group brand which was established in 1985, the company is able to maintain direct, daily contact with its clients, regularly accumulating information regarding specific hair care needs. All valuable market research is relayed to the Michel Mercier Limited Research and Development team who work together to create solutions to everyday hair problems. Recent developments include hair care products, colourants, and more recently, the new Michel Mercier Detangling Brush.
The swift and efficient flow of information, as well the company's rapid response and dedication to innovation and product development, has resulted in a wealth of unique patents that is placing the Michel Mercier brand at the forefront of the hair care market globally.
The Michel Mercier range of hair care products and accessories caters for a wealth of age groups including children and adults as well as both men and women. Each product has been carefully designed to support on-going, high quality hair maintenance, protecting it from both environmental damage and stresses.
Michel Mercier Limited’s originality, vision and success are directly motivated by the needs of its clients, and have driven the company to become a leading brand in the Israeli market, and pursue even greater success in the international market.
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Latest News & Press
Michel Mercier Lends a Helping Hand to Fashion Week Models
In the Press - September
Michel Mercier Shortlisted in Sainsbury’s Beauty Awards
Michel Mercier UK Partners with Look Fantastic
In the Press - August
Michel Mercier Shortlisted in the Your Hair Awards 2013
In the Press - May
In the Press - April